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Compare Apple Inc (AAPL) vs Microsoft (MSFT) Price & Performance

Price performance (Past 24H)

Key statistics

Apple Inc vs Microsoft — how do they compare? Apple Inc trades at $312.2 (market cap $4.61T), while Microsoft trades at $492.61 (market cap $3.67T). The key difference: Apple Inc is the larger of the two by market cap, and Microsoft pays the higher dividend (0.74%). Which is the better fit depends on your goals.

AAPLMSFT
Market Cap
$4.61T$3.67T
Volume
100,358,84436,654,621
Sector
TechnologyTechnology
52-Week High
$340.08$542.07
52-Week Low
$226.79$352.83
Enterprise Value
$4.64T$3.65T
Dividend Yield
0.34%0.74%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Apple Inc

AAPL trades at $311.62, down 2.61% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported strong earnings beats in recent quarters, with Q2 2026 EPS of $2.02 beating the $1.89 estimate. Revenue for 2025 grew to $416.16B, with a net income margin of 27.62%. Recent news highlights Apple's leadership in smartphone shipments and AI potential through its 2.5 billion active devices.

Outlook remains positive with a consensus price target of $339.38, implying upside, supported by robust cash flow and profitability. Risks include potential earnings miss in Q3 2026, union disputes, and regulatory pressures. Institutional sentiment is bullish with 63% buy ratings, but investors should monitor execution on AI strategy and consumer demand trends.

Microsoft

Microsoft (MSFT) trades at $493.15, down 1.31% over 24 hours, with a bullish technical signal and strong fundamentals. The company reported robust earnings beats in recent quarters, with Q2 2026 EPS of $4.74 surpassing the $4.24 estimate. Revenue growth is steady, reaching $281.72 billion in 2025, supported by a net income margin of 40.31% and high profitability metrics like a 34.04% ROE. Analyst consensus is overwhelmingly positive, with 80.49% recommending Buy and a price target of $560.43.

Outlook remains favorable due to AI leadership and cloud momentum, but risks include rising capital expenditures and competitive pressures. The stock offers upside potential aligned with growth trends, though investors should monitor execution on AI investments and macroeconomic conditions affecting tech valuations.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Apple Inc

Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers.

Read more on AAPL →

About Microsoft

Microsoft Corporation develops, manufactures, licenses, sells, and supports software products. The Company offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. Microsoft also develops video game consoles and digital music entertainment devices.

Read more on MSFT →